What We Do

Your finance systems tell you whether you made money, but they don’t tell you why. Which customers, products, channels, locations, and contracts contributed to shareholder value, and which of them consumed shareholder value?

Your sales & marketing systems tell you everything you could want to know about each customer except how their interactions with the firm consume operational expense and capital. Which customer should be prioritized, based upon the firm’s financial returns from serving that customer? 

Your operating systems track everything happening around the firm, but they don’t tie that activity back to something actionable from a marketing perspective. Which customers, products, channels, locations, and contracts caused those operational activities and the operating expense and capital utilization that were in turn caused by each of those activities?

Since 1999, Eyeris has tied together these three semantic data silos – Finance, Marketing, and Operations – to create the analytical holy grail for complex enterprises: an integrated analytical repository of how and when and where and on whom the firm is creating or destroying shareholder value every day.

How We Do It

Eyeris provides a turnkey, secure, scalable, cloud-native service that re-integrates fragmented Finance, Marketing, and Operations data for holistic decision-making.

  • Our data integration middleware connects easily to batch-cycle and real-time stream sources of any scale, including cloud systems 
and legacy/on-prem systems. By simultaneously evaluating data from each stream against all other streams, our data quality routines can unlock value in previously unusable records. And our Common Business Language hub incorporates the diverse semantic frameworks used across the organization into a single Rosetta, allowing any metric or descriptor from any domain to be translated into any department’s operating language.

  • We often find there are analytical procedures that are important across many departments of a firm – but the procedures are highly complex, computationally expensive, and prone to reliability errors if everyone does it their own way. Our high-performance computing layer allows us to embed sophisticated analytical procedures into the data stream, so that the resulting reporting repository contains reliable prepackaged insights for everyone.

  • Our cloud-native warehousing and analytical reporting platform is closely synchronized with the rest of the stack, minimizing analytical latency and time-to-insight. And it is easily scalable both up and down without capital risk.

  • Our team boasts some of the most experienced, most capable data experts in the world. We will find the data relevant to your firm’s most critical decisions, make sense of that data, and design sophisticated decision-making processes to exploit it effectively for your firm.

How Clients Use It

Opportunity Cost

Quantify the value of alternative uses of constrained resources, to create a customer P&L that accounts for the opportunity cost of demand spill.

Profitability Forecasting

Use similar-contracts analysis to estimate the probability of returns for a new customer or new deal over its lifetime.

Customer Profitability and Lifetime Value Analysis

Create customer P&Ls that can be tracked over time, taking the guess-work out of identifying and ranking your high-value customers based upon how they impact your profitability and return-on-capital. Also done by channel, location, and product.

Value of Quality

Quantify the value of process control between multiple links in a service chain, as well as between the service chain and the customer.

Resource Allocation

Feed detailed profitability estimates into real-times systems to ensure that constrained resources are prioritized to customer interactions with the highest expected profitability impact.

EVA and ROIC

Integrate asset data to measure capital utilization ad Economic Value Added by customer, product, location, and channel.

Get Started

Schedule a call with one of our founders to discuss your needs and learn more about how our approach can work in your firm.